Tag Archives: marketing

If you were a Little Miss character, who would you be?

Who remembers the Mr Men and Little Miss characters from a few years back by Roger Hargreaves?  Did you have a favourite then? Little Miss Sunshine was one I remember fondly. If you were to be a Little Miss character … Continue reading

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Don’t forget to market internally!

So what do I mean by this? As companies, we have many target audience groups. This could be customers of varying ages or backgrounds or gender, but we also have to market to our staff and team. If the staff … Continue reading

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Know your USP!

Do you know your USP? What makes you stand out from the crowd? Your USP is what will make a customer buy from you. Definition – USP stands for unique selling point/unique selling proposition USP is what gives you a … Continue reading

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What can a project manager bring to your business?

Outsourcing to a Marketing Consultant, is it right for your business? YES! Outsourcing core processes such as marketing, PR, legal and accounts are a good idea. Firstly, it allows you to focus on what you do best within your business, … Continue reading

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The secrets of SEO unveiled. How to boost your SEO and website the natural way!

First off, I would like to start off with some top tips and #SEO quick wins Is your #website Google verified? (ask your web person/host if you are not sure) Is your website #Mobileresponsive / #Mobilefriendly? (ask your web person/host … Continue reading

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Uncertainty is opportunity

Brexit will be a hot topic for the foreseeable future, and I’m sure its impact will be felt in business throughout 2017 and beyond. But exactly what that impact will be is uncertain, so instinct leads us all to be … Continue reading

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Practicing what we preach when it comes to increasing profits!

Here at Pinpoint, we have always been a firm believer in practicing what we preach. We wouldn’t dream of telling our clients to do something marketing wise for their business that we wouldn’t or haven’t done ourselves. We don’t believe … Continue reading

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