Tag Archives: marketing advice

Don’t forget to market internally!

So what do I mean by this? As companies, we have many target audience groups. This could be customers of varying ages or backgrounds or gender, but we also have to market to our staff and team. If the staff … Continue reading

Posted in Advice for the small business, Marketing Planning and Strategy, Pinpoint Marketing Consultancy Ltd | Tagged , , , | Leave a comment

How can a consultant like me help a business like yours?

As well as giving you a real marketing plan, plugging gaps in your resources and knowledge and tracking your campaigns, the main thing a consultant like me can do is to help you stay focused! I can hold you accountable … Continue reading

Posted in Advice for the small business, Marketing Planning and Strategy | Tagged , , , , | Leave a comment

Know your USP!

Do you know your USP? What makes you stand out from the crowd? Your USP is what will make a customer buy from you. Definition – USP stands for unique selling point/unique selling proposition USP is what gives you a … Continue reading

Posted in Advice for the small business, Marketing Planning and Strategy, Pinpoint Marketing Consultancy Ltd | Tagged , , , | Leave a comment

What can a project manager bring to your business?

Outsourcing to a Marketing Consultant, is it right for your business? YES! Outsourcing core processes such as marketing, PR, legal and accounts are a good idea. Firstly, it allows you to focus on what you do best within your business, … Continue reading

Posted in Advice for the small business, Marketing Planning and Strategy | Tagged , , , | Leave a comment

How is your marketing performing?

If you operate in a very sales driven organisation then it may be the case that you know exactly how marketing tactics are performing. But I often find that clients are less concerned with detailed reporting if they see an … Continue reading

Posted in Advice for the small business, Marketing Planning and Strategy | Tagged , , , | Leave a comment

The secrets of SEO unveiled. How to boost your SEO and website the natural way!

First off, I would like to start off with some top tips and #SEO quick wins Is your #website Google verified? (ask your web person/host if you are not sure) Is your website #Mobileresponsive / #Mobilefriendly? (ask your web person/host … Continue reading

Posted in Advice for the small business, Marketing Planning and Strategy, Online marketing, Topical marketing | Tagged , , , , , | Leave a comment

Copyright and how it affects image usage

Copyright law is a cause for concern for many businesses, so we thought we would try and give you the highlights and draw your attention to the pitfalls. The law itself is very complex, so should you have a specific … Continue reading

Posted in Advice for the small business | Tagged , , , | Leave a comment