Tag Archives: email marketing

Show some love…

Are you guilty of getting caught up in the day to day running of your business? Invoices will always need to be processed, suppliers to be chased, wages to be paid, the list goes on… But how often do you … Continue reading

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Online versus offline marketing

Maintaining regular communications with new and existing customers is crucial and it couldn’t be easier with the vast number of marketing methods available. But all too often small business owners are guilty of adopting one method, be it online or … Continue reading

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Revealing the secret of effective email campaigns

What’s the difference? There is no doubting that email campaigns are a great way to get your message out there, ensuring that you are reaching the right person with targeted information. It’s all very well getting it to them, but … Continue reading

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High unsubscribe rates? Prone to deleting emails? Sound familiar? Help is not far away …

According to an article I read in Marketing magazine, the growing number of tech distractions is making us goldfish like.  In 2004, research showed that our attention on a pc was 3 minutes. By 2012 this had fallen to one … Continue reading

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EVERY business is newsworthy, so no more excuses to avoid THAT newsletter!

I am told a lot by customers before embarking on a monthly newsletter that they feel their company has no news to share or nothing interesting to say.  That isn’t true is what I say. As well as focusing on … Continue reading

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How to make your emails irresistible?

Email marketing, whether it be monthly newsletters or promotions or product launches is a very valuable marketing tool. Sending emails, assuming you have data and permission to use this data, is a relatively low cost tool. Despite the low cost, … Continue reading

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