What can a project manager bring to your business?

Outsourcing to a Marketing Consultant, is it right for your business?

YES! Outsourcing core processes such as marketing, PR, legal and accounts are a good idea. Firstly, it allows you to focus on what you do best within your business, whether it be selling, managing or market development.

Outsourcing is flexible in terms of project type, length and cost. It is less of a commitment that recruiting an employee and is often less expensive in the long run as you don’t have to pay NI, holiday pay etc. Quite often with a consultant as a PM, you will get a higher level of experience and knowledge than you would by employing a junior for the same costs. With experience often comes quicker ways of doing things so more is done in a shorter time.

In this current climate, stability of sales and growth is not going to be easy to achieve. Using a consultant means you can increase or decrease your marketing efforts as and when the need arises and as the cash flow allows such costs.

Using a consultant as a PM/project manager can work on a daily or weekly or monthly basis. They can come into your workplace and help with specific projects and tasks as well as helping you manage day to day activity. PM’s should be flexible in terms of offering consultancy advice or ideas or holding your hand to get the work done or they can often do it all for you to let you get on with what you do best. Pinpoint offers its services in all three of these ways.

One client I take a PM role with had this to say: “As a busy, successful and growing Sales and Marketing department, we make use of external resources (social media, media bookings, PR and digital services) to aid efficiency and to achieve the businesses goals as one collaborative and supportive team. The benefits as I see it of building such a team and by working so closely together via monthly reporting is to improve communication, update all parties on progress and changes, making the team accountable and to make the most of a variety of skill sets to achieve one goal. I would recommend this way of working and I highly recommend the services of Pinpoint Marketing” Sales and Marketing Director – UK based global company

Are you looking for a #projectmanager

Pinpoint can work with you on your next project, campaign, event and more! Ask for details http://pinpointmarketingconsultancy.co.uk/faq.html

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Top tips to make the most of PR

Here are some PR tips for you.

1. Journalists like to be given content (press release or editorial or an article) as it helps them out. They don’t want to receive anything, so research what features they are covering in upcoming issues. If you are going to submit a release, make sure it is newsworthy eg charitable angle, growth, award wins and so on.

2. When sending a press release, follow a template eg headline, sub headline, date, main copy and how to get in touch for more info. Include an image or photo, but not your company logo.

3. Remember PR is one of the marketing tools. It is a free tool and isnt the same as advertising. As it isnt paid for then there is no guarantee it will be published. PR is great thought for raising your profile.

4. Find out your industry’s magazines and follow these online and offline. connect with the editors on social media too.

5. Lastly, if you are on Twitter, search under the #journorequest Journalists use this when they need articles or interviews on certain subjects. Great way to respond and help them out.If you can’t help, share it as that stands you in good stead with them for future requests.

Any help needed, ask me.

Posted in Advertising and PR, Advice for the small business, Marketing Planning and Strategy, Pinpoint Marketing Consultancy Ltd | Tagged , , , | Leave a comment

From one ‘Strong Woman’ to another

I can’t help but be inspired by Karren Brady, she established herself as a successful business woman at a young age and has continued to demonstrate her talent ever since. I recently read her book because I enjoy watching her on the Apprentice, I like football (in particular West Ham) and because like me (although I am not comparing to her directly!), she is a hard-working, working mum.  A phrase she uses to describe herself.
So what I have learned from reading this book?  Here I share my thoughts.

She talks about good, in the early stages of the book, as being a barrier for businesses being great. I often find this when I am talking to businesses about their marketing. They are happy as they are sometimes and don’t want to rock the boat. She says there is no need to settle and why not forsake good to get to great.  I agree. Taking calculated risks can lead to great opportunities. She says “I’ll always work hard to improve my situation, I’m ambitious”.  This is an ethos close to my own heart.

She goes on to say that she sees problems as an opportunity to show off her talent and put everything into action. I agree in principle, and it is something to work on to be this positive. Rather than feeling negative about problems, turn them to your advantage where possible.  A note to self for me to do.

She says you don’t have to love every aspect of a business you are involved in, but you do need to respect it.  I couldn’t agree more. Once you respect the area, you can appreciate it and value.  Whether you do this yourself, or outsource is up to you. Just because we are business owners, doesn’t mean we have to do all of the jobs ourselves. I use experts to get work for my business done and businesses in turn use me as an expert for their marketing.  I personally don’t like numbers or accounts, but I respect they need to be done and I respect their value and what we can learn from them and how to use them. I use an expert to help me.

Karren lists three pillars without which you cannot build a business. These are: planning, process and structure.
I agree! Planning leads to process which in turn leads to order and structure. Planning brings success rather than winging it.

“The truth is, she writes, is that the more successful you become, the harder you work, because the successful you become, the more work you are offered.”

Another area where I saw similarities between us is where she talks about a few traits she has, like having a can-do attitude, energy, persistence and perseverance. This is me, I hope, in a nutshell.

Chapter 13, entitled, My rules for success, notes
Rule no. 1 as word hard. Agreed.
Rule no.4 is have the courage to take risks. Not easy sometimes, but agreed.
Rule no.6 is to learn to juggle. Definitely! As a “working mum”, this is what we do best. We often battle the work life balance and the mother/boss balance in our own minds and struggle with this concept of having it all, but it is possible.  She is working proof, as am  I and many of you reading this blog.
Rule no. 7 is plan to win. Fail to plan and plan to fail. Agreed.

Lady Karren Brady summarises her insightful book about her life, career, family, health issues, TV career and more with her rules for inspiration. Success she concludes means different things to different people.  She says whatever your success looks like then remember there are three cornerstones to achieving it – Planning, Process and Strategy.
These are definitely rules I admire and stick to within my personal and work life. It has led to a successful business and happy home life so far for me.

I really enjoyed this book and read it in a matter of days. Normally I wouldn’t review a book in this, but I felt a lot of the content rang true and would be useful to you all in the SME business world and a big thumbs up to all us “working mums!”

Thank you for the read!

If you would like to read the book yourself, it is available on Amazon.

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The impact of a few kind words

Blaise Pascal, French philosopher made the observation back in the 17th century that ‘Kind words do not cost much. Yet they accomplish much.’ I feel this still applies now, maybe now more than ever!

Referrals and word-of-mouth are crucial to growing your business, irrespective of the industry in which you operate. Think of your customers as brand ambassador’s – if they have a good experience then they are likely to recommend you to their own colleagues, friends and contacts. But just remember, an unhappy customer is also highly likely to announce their dissatisfaction to the broader public.

A survey of 1000 individuals in the US by Dimensional Research, Sponsored by ZenDesk, revealed that ‘95% of respondents who have had a bad experience said they had told someone about it, compared to 87% who shared a good experience.’* Although there isn’t a similar study in the UK, it would be reasonable to assume that the findings would be mirrored here.

Social media has provided a great platform for promoting good experiences but at the same time venting frustrations. It is yet another reason to have an online presence to manage both the positive and negative posts and proactively respond. By having an open dialogue with customers it is possible to turn around a negative situation and resolve it for everybody’s benefit.

It is possible to give clients an incentive for making referrals by setting up a scheme. The reward could be a gift, or a discount on future purchases. These are often worthwhile as they often cost less than advertising and can be easy administered.

I addition, testimonials are a great way to demonstrate the abilities of both you and your business, and provide credibility with real life examples. Gather testimonials, and build the task into your work flow. Every time that you successfully complete a project then collect a testimonial from your happy client. Even better if you can get photos too!

Many of my clients are afraid to ask their own customers for testimonials for fear of getting the response ‘I’m too busy’.  But all you really need is a short quote based on their experience, be it a sentence or a paragraph, and permission to mention them and their business by name. It is free advertising for them so a win/win situation.

Try and encourage your customers to recommend you or simply say a few kind words. Any endorsement will bring with it new customers with the confidence to do business with you. And don’t forget to return the favour!


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As a business owner, do you think there’s no such thing as a ‘holiday’? Think again!

The holiday season is fast approaching.  As a business owner myself, I know how important it is to take a break.  To recharge those batteries and enjoy a bit of complete down time.

But what do you do about the day to day running of your business?  Who can you trust to run it in your absence?  It’s never easy to completely switch off.  You’ve worked so hard to get your business to where it is that you feel you’re neglecting it if you’re not there overseeing things.  We all get caught reading a sneaky email or taking a work call when we’re supposed to be taking a rest and dedicating our attention to our families.  So, what if I told you there was a way you could completely switch off from your business, be it for a couple of days or a couple of weeks?  That nothing would happen to it and it would be there safe and well when you returned refreshed and reenergised?  Does it all sound too good to be true?

Well, think again!  This is where me and my team at TWVA Limited can help.  We are an Independent Business Administration Service that loves helping ambitious small and medium sized business owners with their administration.  The business was founded by myself, Tiffany Wise, back in 2016.  After working as a top PA in the City for over 15 years I now work alongside a team of like minded experts to deliver a top-level administration service.

I know only too well how difficult it is to entrust the baby that is your business to someone else but we pride ourselves in offering top-level, flexible holiday cover for all areas of your business.  From diary and email management to managing your social media or manning the phones in your absence.  Whatever you need to ensure the business functions in your absence, we can help.  Our reliable and efficient service offers you peace of mind.  So, while you’re off scuba diving in the Red Sea, braving a red run in Val D’Isere or sipping a Mojito in the Maldives, we ensure that your business continues to run like clockwork!

For more information, visit us at www.twva.co.uk or give us a like over on Facebook at https://www.facebook.com/TiffanyWiseVA/.


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How to Understand the Masculine and Feminine of our Psyche for Business


Everyone, irrespective of gender, has a male and female aspect.

In order for us to navigate the work place with confidence, we need to develop both these sides of our psyche.

We live in a world of duality: hot/cold, up/down, in/out, male/female.

Men have a female side to their psychology = anima.

Women have a male side to their psychology = animus.


It is the marriage of both male and female which enables us to become balanced as human beings and to operate successfully in the world and in business.

Five steps to developing our Masculine Principle/Animus for business

Both anima and animus have a light and a shadow side. The light is the qualities we admit to and try to develop; the shadow is the qualities we ignore or refuse to accept. Our task is to bring both the light and shadow qualities into consciousness and then integrate them.

Step One

Become aware of the light qualities of the feminine psyche:














Step Two

Become aware of the shadow qualities of the feminine psyche:





Disowning power – e.g. waiting to be rescued




Fear of Intimacy

Step Three

Become aware of the light qualities of the masculine side of the psyche – animus:



Analytical thought





Desire for achievement

Develop these qualities. However, be aware that at first, the animus can seem either bossy and opinionated, with an answer for everything, or too timid to raise his head.

Step Four

Become aware of shadow qualities of the masculine psyche – animus:




Mechanistic behaviour


Step Five

Finally, we need to integrate all of these elements by stepping back and observing our behaviour. If we find ourselves acting in shadow, breathe and add the light quality of the animus or anima.

E.g. We want to be rescued by a knight in shining armour (shadow anima) – we find something we are scared of and do it anyway (light animus), thus bringing out our courage.

We find ourselves being moody (shadow anima), we focus on an aspect of our business, make a decision and carry it forward (light animus).

Or if we find ourselves becoming argumentative (shadow animus), we do something creative (light anima).

Or we find ourselves being too ruthless (shadow animus), we concentrate of our caring qualities.


Irrespective of our gender, each of us must recognise and develop the light qualities of both and learn to recognise and use the shadow.

Each of us will need to focus on different aspects.

Some of us will tend toward courage and risk taking but need to be particularly aware of becoming pushy or argumentative.

Others of us may be more timid and passive and need to concentrate on developing the ability to take risks or make decisions.

In business, it is extraordinarily useful if we can see the light and shadow working in other people. When either we or someone else is in shadow, never trust a decision made at that time.

Marcus Aurelius said: “You have power over your mind – not outside events. Realise this and you will find strength.”

For more information, contact Author and “magic lady” Laurelle Rond



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How is your marketing performing?

If you operate in a very sales driven organisation then it may be the case that you know exactly how marketing tactics are performing. But I often find that clients are less concerned with detailed reporting if they see an up-lift in business.

The aim of marketing generally is to see an uplift in business, but looking at the finer details can often give you a great insight into the performance of exact elements within your marketing and gauge how recipients responded.

Email marketing statistics to monitor:

Open rates – This can often be a key indicator of whether your topic as described in the subject line was tantalising enough. It is possible to get the strength of your subject lines assessed by third party websites such as http://coschedule.com/headline-analyzer.

The time of day that an email is sent may also be an influencing factor on open rates so may also be worth testing.

Click through rates – It is crucial to include a call to action within an email communication/newsletter, so a click through to your website is the desired goal.

Recipients – It is also worth reviewing ‘who’ is regularly opening your emails. It may be a catalyst for cleaning up your database and removing old contacts who are no longer interested in your products or services.

Social media statistics:

Likes/Shares and Comments – Last year Facebook was found guilty of reporting inaccurate statistics regarding paid advertising, (https://www.marketingweek.com/2016/11/18/advertisers-militant-digital-metrics/) it may be surprising that this has not damaged their business. But this has to be attributed to the fact that business users have an indication of engagement and can see first-hand the results of their posts and advertising.

Checking on Like, Shares and Comments is so easy, and you can get an indication of the topics that generate a response from your followers.  More and more business is being generated via social media, so it may be worth noting exactly where your leads are coming from.

It isn’t always measurable as some activities are geared towards reinforcing the brand/enhancing reputation, rather than generating direct leads. But it is always worth asking how/where a client heard about you. Irrespective of the nature of your campaigns, make sure you record the results e.g. 10 more phone enquiries, 2 new clients, value of sales generated. By knowing the performance statistics, it will enable you to replicate the successes, and direct future investment in those activities that will generate results.

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