Category Archives: Pinpoint Marketing Consultancy Ltd

Don’t forget to market internally!

So what do I mean by this? As companies, we have many target audience groups. This could be customers of varying ages or backgrounds or gender, but we also have to market to our staff and team. If the staff … Continue reading

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Know your USP!

Do you know your USP? What makes you stand out from the crowd? Your USP is what will make a customer buy from you. Definition – USP stands for unique selling point/unique selling proposition USP is what gives you a … Continue reading

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Top tips to make the most of PR

Here are some PR tips for you. 1. Journalists like to be given content (press release or editorial or an article) as it helps them out. They don’t want to receive anything, so research what features they are covering in … Continue reading

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How to Understand the Masculine and Feminine of our Psyche for Business

Introduction Everyone, irrespective of gender, has a male and female aspect. In order for us to navigate the work place with confidence, we need to develop both these sides of our psyche. We live in a world of duality: hot/cold, … Continue reading

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Love what you do!

Where did January go? It could be the case that the resolutions for this year have already been abandoned and we plod on in much the same way we did before. But just stop for a minute and in the … Continue reading

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Practicing what we preach when it comes to increasing profits!

Here at Pinpoint, we have always been a firm believer in practicing what we preach. We wouldn’t dream of telling our clients to do something marketing wise for their business that we wouldn’t or haven’t done ourselves. We don’t believe … Continue reading

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My call to action is …

Statistics say that only 24% of businesses are happy with their social media activity.  That is a lot of scope for improvement and change. It is important that your marketing keeps pace with the trends in communication preferences.  We find … Continue reading

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