Category Archives: Marketing Planning and Strategy

Top tips to make the most of PR

Here are some PR tips for you. 1. Journalists like to be given content (press release or editorial or an article) as it helps them out. They don’t want to receive anything, so research what features they are covering in … Continue reading

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How is your marketing performing?

If you operate in a very sales driven organisation then it may be the case that you know exactly how marketing tactics are performing. But I often find that clients are less concerned with detailed reporting if they see an … Continue reading

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The secrets of SEO unveiled. How to boost your SEO and website the natural way!

First off, I would like to start off with some top tips and #SEO quick wins Is your #website Google verified? (ask your web person/host if you are not sure) Is your website #Mobileresponsive / #Mobilefriendly? (ask your web person/host … Continue reading

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Uncertainty is opportunity

Brexit will be a hot topic for the foreseeable future, and I’m sure its impact will be felt in business throughout 2017 and beyond. But exactly what that impact will be is uncertain, so instinct leads us all to be … Continue reading

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Practicing what we preach when it comes to increasing profits!

Here at Pinpoint, we have always been a firm believer in practicing what we preach. We wouldn’t dream of telling our clients to do something marketing wise for their business that we wouldn’t or haven’t done ourselves. We don’t believe … Continue reading

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Tackling the chore of Social Media and finding new content

We can sympathise with many business owners who have embraced social media, but now face the daunting task of posting relevant content on a regular basis. You’re not alone and your desire to just put off posting online until another … Continue reading

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Revealing the truth in a marketing plan

It is easy to get caught up in the day-to-day running of a business, but this can result in opportunities being missed and common mistakes being repeated over and over again. 66% of businesses surveyed earlier this year, revealed that … Continue reading

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