Category Archives: Marketing Planning and Strategy

18 reasons why your business needs a marketing strategy for 2018 …

No one likes taking risks unnecessarily or spending money if they don’t need to.  Here I explain the benefits of a marketing plan and why every business must have one going into 2018.  This blog article will be an example … Continue reading

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A little poem for you all about … Marketing!?!! #wednesdaywords

Does your business need a Marketing Plan? Of which Pinpoint is a massive fan! A plan is a must for 2018 If you want to make sure you and your business are seen! If you sales are too low and … Continue reading

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Don’t forget to market internally!

So what do I mean by this? As companies, we have many target audience groups. This could be customers of varying ages or backgrounds or gender, but we also have to market to our staff and team. If the staff … Continue reading

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How can a consultant like me help a business like yours?

As well as giving you a real marketing plan, plugging gaps in your resources and knowledge and tracking your campaigns, the main thing a consultant like me can do is to help you stay focused! I can hold you accountable … Continue reading

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Know your USP!

Do you know your USP? What makes you stand out from the crowd? Your USP is what will make a customer buy from you. Definition – USP stands for unique selling point/unique selling proposition USP is what gives you a … Continue reading

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What can a project manager bring to your business?

Outsourcing to a Marketing Consultant, is it right for your business? YES! Outsourcing core processes such as marketing, PR, legal and accounts are a good idea. Firstly, it allows you to focus on what you do best within your business, … Continue reading

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Top tips to make the most of PR

Here are some PR tips for you. 1. Journalists like to be given content (press release or editorial or an article) as it helps them out. They don’t want to receive anything, so research what features they are covering in … Continue reading

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