Category Archives: Advice for the small business

Top tips to make the most of PR

Here are some PR tips for you. 1. Journalists like to be given content (press release or editorial or an article) as it helps them out. They don’t want to receive anything, so research what features they are covering in … Continue reading

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From one ‘Strong Woman’ to another

I can’t help but be inspired by Karren Brady, she established herself as a successful business woman at a young age and has continued to demonstrate her talent ever since. I recently read her book because I enjoy watching her on … Continue reading

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The impact of a few kind words

Blaise Pascal, French philosopher made the observation back in the 17th century that ‘Kind words do not cost much. Yet they accomplish much.’ I feel this still applies now, maybe now more than ever! Referrals and word-of-mouth are crucial to … Continue reading

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How to Understand the Masculine and Feminine of our Psyche for Business

Introduction Everyone, irrespective of gender, has a male and female aspect. In order for us to navigate the work place with confidence, we need to develop both these sides of our psyche. We live in a world of duality: hot/cold, … Continue reading

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How is your marketing performing?

If you operate in a very sales driven organisation then it may be the case that you know exactly how marketing tactics are performing. But I often find that clients are less concerned with detailed reporting if they see an … Continue reading

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The secrets of SEO unveiled. How to boost your SEO and website the natural way!

First off, I would like to start off with some top tips and #SEO quick wins Is your #website Google verified? (ask your web person/host if you are not sure) Is your website #Mobileresponsive / #Mobilefriendly? (ask your web person/host … Continue reading

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Copyright and how it affects image usage

Copyright law is a cause for concern for many businesses, so we thought we would try and give you the highlights and draw your attention to the pitfalls. The law itself is very complex, so should you have a specific … Continue reading

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