Category Archives: Advertising and PR

Using PR and Publicity to promote your business

What is PR? This is a question as a marketing consultant that I get asked time and time again. Marketing is the overall concept for promoting yourself, your business and your products/services.  Falling under the concept of marketing, are the … Continue reading

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PR, Advert or Advertorial? …

Should you advertise, submit a press release or go with an advertorial?  To me, each have their own place within the marketing mix and each have their benefits and problems. Here is some food for thought… Ads and advertorials allow … Continue reading

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Making the most of your customers

Pareto’s law says that 80% of business comes from 20% of customers.  With this in mind, this shows the need to focus on and look after your existing customer base as a source for new business and revenue. What do … Continue reading

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Learn how to write an effective Newsletter for just £9.99

E Books To Buy This book aims to walk you through the thought process involved in designing, writing and delivering an effective and memorable Newsletter. It is the who, what, where, when and how of writing a Newsletter. Cost effective, … Continue reading

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Marketing activity small businesses outsource?

According to Constant Contact in 2o13, the marketing activities that small businesses outsourced the most was, in this order: TV and radio ads SEO Online ads Websites local print ads Social Media Email newsletters However, in terms of the marketing … Continue reading

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Using PR and Publicity to promote your business!

What is PR? This is a question as a marketing consultant that I get asked time and time again. Marketing is the overall concept for promoting yourself, your business and your products/services.  Falling under the concept of marketing, are the … Continue reading

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Life before Twitter?

Twitter, MySpace, Facebook, CRM, Email solutions and so on are all fairly new marketing phenomena created in the last few years. So how did we reach our customers before these solutions were available?  The answer is traditional methods such as: … Continue reading

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