Category Archives: Advertising and PR

#Athenabizhour – follow up 7th March

Thank you to Athena for letting me guest speak at the #Athenabizhour.  In case it helps, here is a summary of the Marketing questions that I got asked. How do you keep up to speed with social media technology?  I … Continue reading

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Which customer is right for you?

The answer isn’t EVERYONE!  Whereas you might sell a product or service that is attractive to many people and businesses, you will still need to profile your customers to see which ones are the most valuable to you e.g. the … Continue reading

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Have you considered sponsorship as a marketing tool?

Are you looking to raise awareness for your business and bring in new leads and customers?  Why not use your brand to get new business? With all this in mind, have you considered Sponsorship?  Sponsorship is an ideal way to … Continue reading

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So why is blogging becoming more popular?

My thoughts are blogs and other forms of social networking are not so new anymore and they are now proving themselves as great ways to generate new and additional business.  In my opinion, marketing your business online is the way … Continue reading

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How to write to appeal to the journalists?

My top tips: – Headline and Sub headline – Aim for no more than 250 words, including the key information first – Include a call to action – Include a high resolution/quality photograph – Include a quote from the subject … Continue reading

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Use your brand to get new business! …….

Are you looking to raise awareness for your business and bring in new leads and customers? Do you want to support the local youth playing football? Have you considered sponsorship? Sponsorship is an ideal way to get your name and … Continue reading

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Using PR and Publicity to promote your business

What is PR? This is a question as a marketing consultant that I get asked time and time again. Marketing is the overall concept for promoting yourself, your business and your products/services.  Falling under the concept of marketing, are the … Continue reading

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