Author Archives: nicolepinpointmarketing

About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!

If you were a Little Miss character, who would you be?

Who remembers the Mr Men and Little Miss characters from a few years back by Roger Hargreaves?  Did you have a favourite then? Little Miss Sunshine was one I remember fondly. If you were to be a Little Miss character … Continue reading

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This is the way I work

As you will be aware, I work on behalf of clients across numerous industries with varying needs. I do not claim to be an expert in their industries but I certainly try my best to gain that level of knowledge … Continue reading

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Don’t forget to market internally!

So what do I mean by this? As companies, we have many target audience groups. This could be customers of varying ages or backgrounds or gender, but we also have to market to our staff and team. If the staff … Continue reading

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How can a consultant like me help a business like yours?

As well as giving you a real marketing plan, plugging gaps in your resources and knowledge and tracking your campaigns, the main thing a consultant like me can do is to help you stay focused! I can hold you accountable … Continue reading

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Know your USP!

Do you know your USP? What makes you stand out from the crowd? Your USP is what will make a customer buy from you. Definition – USP stands for unique selling point/unique selling proposition USP is what gives you a … Continue reading

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What can a project manager bring to your business?

Outsourcing to a Marketing Consultant, is it right for your business? YES! Outsourcing core processes such as marketing, PR, legal and accounts are a good idea. Firstly, it allows you to focus on what you do best within your business, … Continue reading

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Top tips to make the most of PR

Here are some PR tips for you. 1. Journalists like to be given content (press release or editorial or an article) as it helps them out. They don’t want to receive anything, so research what features they are covering in … Continue reading

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