Author Archives: nicolepinpointmarketing

About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!

The impact of a few kind words

Blaise Pascal, French philosopher made the observation back in the 17th century that ‘Kind words do not cost much. Yet they accomplish much.’ I feel this still applies now, maybe now more than ever! Referrals and word-of-mouth are crucial to … Continue reading

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As a business owner, do you think there’s no such thing as a ‘holiday’? Think again!

The holiday season is fast approaching.  As a business owner myself, I know how important it is to take a break.  To recharge those batteries and enjoy a bit of complete down time. But what do you do about the … Continue reading

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How to Understand the Masculine and Feminine of our Psyche for Business

Introduction Everyone, irrespective of gender, has a male and female aspect. In order for us to navigate the work place with confidence, we need to develop both these sides of our psyche. We live in a world of duality: hot/cold, … Continue reading

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How is your marketing performing?

If you operate in a very sales driven organisation then it may be the case that you know exactly how marketing tactics are performing. But I often find that clients are less concerned with detailed reporting if they see an … Continue reading

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The secrets of SEO unveiled. How to boost your SEO and website the natural way!

First off, I would like to start off with some top tips and #SEO quick wins Is your #website Google verified? (ask your web person/host if you are not sure) Is your website #Mobileresponsive / #Mobilefriendly? (ask your web person/host … Continue reading

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Copyright and how it affects image usage

Copyright law is a cause for concern for many businesses, so we thought we would try and give you the highlights and draw your attention to the pitfalls. The law itself is very complex, so should you have a specific … Continue reading

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What’s your colour?

  I think we can all agree that colour does actually have an impact on our perceptions. If a person walks into a meeting head-to-toe in bright orange, whether you want to or not, you may assume that they are … Continue reading

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