What’s new in online marketing?

Who uses social media? As a professional marketeer I know how hard it is to keep up with the latest changes to the way we can market our businesses online, so here is a summary of what to look out for, what to do and some top tips:

  • Did you know Linkedin auto creates company pages for your business from time to time. Search up and see if you have a profile and then take over ownership. Linkedin Co pages are good for SEO and searches.
  • Articles in addition to posts on Linkedin are a good way to promote yourself and your wares. Note though that these don’t get notified to followers anymore.
  • Have you come across Twitter lists? Lists can be a good way to help you organise your followers to allow you to search quickly for updates and news.
  • Looking for what to post on, on Twitter? Use the trends bar on the left side for ideas.
  • Facebook – now videos auto play and with auto sound! Beware if watching videos in the busy office!
  • On Facebook did you know you can follow a page without liking it?
  • Instagram is now a force to be reckoned with. When using this tool, hashtags are vital
  • It is recommended you make your Instagram account a business/open account. This allows more followers to find you and it will give you insights too.
  • Looking to jazz up your photos? Try the Boomerang app.
  • Hootsuite – the free accounts are being limited to the number of posts you can make per month now. In trial now. A “professional” account is recommended.

So now you have a whistle stop tour of the latest changes in social media.

Top tip – there are often no straight forward answers to social media and the complex algorithms behind them, so take it for what it is sometimes.

Happy posting …


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Advice for the small business, Online marketing and tagged , , . Bookmark the permalink.

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