So what do I mean by this?
As companies, we have many target audience groups. This could be customers of varying ages or backgrounds or gender, but we also have to market to our staff and team. If the staff and team are on board, then they will help spread the message and reach out to potential customers. They will be motivated to share the company social media posts, they will be proud to talk to friends and family about where they work and what they do.
Staff are an asset and they are also very important in the marketing process, but they are a group often forgotten.
So how can you market internally?
- internal newsletters
- email updates
- team meetings and briefings
- creating teams to brainstorm ideas and get all departments involved
- via management meetings
- via team building activities and away days
- posters and notices around the office
If you need help marketing and motivating your staff then ask Pinpoint!