Outsourcing to a Marketing Consultant, is it right for your business?
YES! Outsourcing core processes such as marketing, PR, legal and accounts are a good idea. Firstly, it allows you to focus on what you do best within your business, whether it be selling, managing or market development.
Outsourcing is flexible in terms of project type, length and cost. It is less of a commitment that recruiting an employee and is often less expensive in the long run as you don’t have to pay NI, holiday pay etc. Quite often with a consultant as a PM, you will get a higher level of experience and knowledge than you would by employing a junior for the same costs. With experience often comes quicker ways of doing things so more is done in a shorter time.
In this current climate, stability of sales and growth is not going to be easy to achieve. Using a consultant means you can increase or decrease your marketing efforts as and when the need arises and as the cash flow allows such costs.
Using a consultant as a PM/project manager can work on a daily or weekly or monthly basis. They can come into your workplace and help with specific projects and tasks as well as helping you manage day to day activity. PM’s should be flexible in terms of offering consultancy advice or ideas or holding your hand to get the work done or they can often do it all for you to let you get on with what you do best. Pinpoint offers its services in all three of these ways.
One client I take a PM role with had this to say: “As a busy, successful and growing Sales and Marketing department, we make use of external resources (social media, media bookings, PR and digital services) to aid efficiency and to achieve the businesses goals as one collaborative and supportive team. The benefits as I see it of building such a team and by working so closely together via monthly reporting is to improve communication, update all parties on progress and changes, making the team accountable and to make the most of a variety of skill sets to achieve one goal. I would recommend this way of working and I highly recommend the services of Pinpoint Marketing” Sales and Marketing Director – UK based global company
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