What’s your colour?


I think we can all agree that colour does actually have an impact on our perceptions. If a person walks into a meeting head-to-toe in bright orange, whether you want to or not, you may assume that they are a joker or just colour blind! The same applies to branding, get the colour wrong and you may actually damage the brand.

I have to admit that there isn’t any reliable research relating to colour and perception, but instead we rely on personal preference, exposure and culture to form our opinions. This hasn’t stopped one serious bod from The Logo Company from trying to classify colour based on current uses…

Yellow – Optimism, clarity, warmth

Orange – Friendly, cheerful, confident

Red – Excitement, youthful, bold

Purple – Creative, imaginative, wise

Blue – Trust, dependable, strength

Green, peaceful, growth, health

Grey – balance, neutral, calm

Do you agree?

But while choosing a colour for branding as a reflection of your company values is important, another thing to consider is the colour of competitor branding. You will often see lines of Estate agents windows side by side on the high street, they may very well share the same values and working practices, and so branding is a key differentiator. Colour can be a great way to stand out from the competition!

There is a tendency to have one colour for your brand as the current trend is to go for simplicity, as well as keeping print costs low when investing in merchandise! But even if your logo is a single colour, consider a branding palette, as this will make website and collateral design more dynamic.


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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