Are you guilty of getting caught up in the day to day running of your business?
Invoices will always need to be processed, suppliers to be chased, wages to be paid, the list goes on…
But how often do you switch your focus to nurturing your business?
Customers respond well to nurturing, just look at John Lewis. They have taken the approach of solid customer service both pre and post-sale combined with mainstream advertising. John Lewis has fared the storms of previous economic uncertainty by keeping their customers loyal. But while we don’t all have the marketing budget to match that of this retail giant, other marketing tactics such as newsletters, blogs and social media can be effective for your business.
The key is to make sure that you maintain contact with your existing customers and keep them informed. If customers remain engaged then they are more likely to stay loyal. This does not mean calling them once a week – anybody would find that annoying. It is far simpler than that with the use of pre-scheduled activities.
Newsletters – These are a great way to update subscribers on company news, product developments and availability. These should be scheduled for intervals that both you and your customers are happy with, e.g. once a month. These can always be used as a reference tool if they contain educational information.
Blogs – This is me practicing what I preach. My blog followers are not necessarily the recipients of my newsletter. But I find that people like the opinion and varied topics whilst not subjecting themselves to the hard sell.
Social media – Messages can be scheduled in advance, or can be posted as and when the inspiration appears. Either way, it need not dominate your time, but it should be regular although not incessant!
Of course the occasional email or call does provide the personal touch!
If you would like advice on how to create your own newsletters, blogs or social media plan, then we are happy to help or visit: www.pinpointmarketingconsultancy.co.uk/packages.