We all know that as business owners we should have a logo and a strapline too. All the biggest household brand names do it, so if it is good enough for them then it is good enough for you!
So once you have a logo (please ask us if you need advice on creating a brand, enlisting the help of a designer and so on), always make sure you have the right files from your designer so you can use your logo on and offline and that you can protect it from mis use. The file types you will need are:
EPS file – vector file. for big and small files
Jpeg file – for use on screen. cannot be altered
Png file – for screen. can be transparent
Pinpoint Marketing also recommends that you create a set of brand guidelines to ensure all staff and suppliers using the logo, use it correctly. Brand guidelines include colours to use, fonts to use, right and wrong ways to display the articles, brand voice and more.
Pinpoint Marketing can help you create these guidelines. Use you brand correctly to give it maximum affect!
Find out more marketing tips here – http://pinpointmarketingconsultancy.co.uk/faq.html