Branding, do you have the right image?

We all know that as business owners we should have a logo and a strapline too.  All the biggest household brand names do it, so if it is good enough for them then it is good enough for you!

So once you have a logo (please ask us if you need advice on creating a brand, enlisting the help of a designer and so on), always make sure you have the right files from your designer so you can use your logo on and offline and that you can protect it from mis use.  The file types you will need are:

EPS file – vector file. for big and small files

Jpeg file – for use on screen.  cannot be altered

Png file – for screen. can be transparent

Pinpoint Marketing also recommends that you create a set of brand guidelines to ensure all staff and suppliers using the logo, use it correctly. Brand guidelines include colours to use, fonts to use, right and wrong ways to display the articles, brand voice and more.

Pinpoint Marketing can help you create these guidelines.  Use you brand correctly to give it maximum affect!

Find out more marketing tips here –


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Advice for the small business, Marketing Planning and Strategy and tagged , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s