How to keep your marketing going over the school or vacation holidays?
The key to this is planning! I imagine if you are reading this article then you will be a working mum with your own business. This is me too!
This blog will give you some advice and ideas on how to plan your marketing in advance and maintain a presence out there whether you are at your desk or not
Do you have a marketing plan?
If you do, then this plan will help act as a reminder of what needs doing, when and by whom. It helps to focus the mind and act as a checklist to make that nothing gets forgotten or missed out regardless of the day of the week. If you don’t have a marketing plan, then it isn’t too late. You can introduce a marketing plan into your business at any time.
Plan and plan and plan …
Many of your regular marketing activity and campaigns can be written and designed in advance and then scheduled. This ensures your content is regular and consistent and also not rushed when you panic at the end of term when the holidays are looming.
For example schedule Newsletters with Mail Chimp and Social Media posts with Hootsuite.
Recycle and reuse …
Have you spent hours slaving over a blog before and then posted it once on your blog page and then started dreading the next one to be written for next time? It is all about recycling.
There is no need to recreate your content time after time!
Don’t try and be a hero …
As business owners we are often trying to be all things and take on all roles from the tea boy, the phone answerer, the accountant, the marketing department and the PA. Sometimes in order to achieve our goals and to be organised and working ahead of ourselves and our customers, we need to bring in some help. Outsourcing!
Manage your diary …
When you take on new clients or projects or get asked to be involved in new things then be aware of the dates.
There is no right or wrong answer and you must do what you feel is best for your business, you and your family, but hopefully these tips will help you get organised.
Pinpoint Marketing offers packages covering planning, email marketing and social media, so take a look as to how we can help … http://pinpointmarketingconsultancy.co.uk/packages.html