Social media, for many people, is utilised frequently in their personal lives as a means of keeping in touch with friends and family, while also keeping abreast of trends and news. But it has a significant role to play in business too!
The importance of social media to potential business growth shouldn’t be overlooked. 82% of businesses say that social media has been successful in generating sales leads, but if managed properly it can serve a number of purposes – all of which can benefit your business.
Don’t be left behind as 80% of SME’s use social media specifically to drive growth.
A review of social-media-savvy businesses revealed that 94% of them use it for specific marketing aims.
Word of mouth always has been and will continue to be invaluable, and now we see it happening on social networking sites too. It is acknowledged by three quarters of businesses that social media can boost business credibility and consumer confidence in a brand. 79% of businesses attempt to achieve this by posting industry specific news, articles, reviews and testimonials on social media. But hand-in-hand with this is the fact that it can also provide a platform to identify and connect with other vendors/partners to form strategic alliances.
Social media can do so much for you so embrace it and make it work for you!
STUCK WITH YOUR SOCIAL MEDIA? Look at our packages and workshops for ideas and help.
Source: Steve Barry, Evolution Complete Business Sales Ltd – independent research January 2016