With so many marketing tools to choose from and with many of us running on limited budgets, have you thought about regular Newsletters for your business. Newsletters are trackable, measurable, cost effective and a great resource for your business.
Here are 11 reasons to start or continue sending a monthly Newsletter to your customer base:
Never assume customers remember you and what you do. Sending a regular newsletter will keep you in the forefront of your customer’s mind.
Existing customers mean repeat business, so don’t forget to keep them up to date with offers and news, all done via a Newsletter.
Win new business through your Newsletter. These are ideal ways to follow up with new contacts made through networking and so on.
Save money. Newsletters are very cost effective to design and send. Yet they do yield results.
Long term commitment. Sending your first Newsletter is where it all starts. Regular and drip fed marketing through Newsletters is the way to go.
Enable 2 way communication between your business and your customers through a Newsletter.
Take the initiative. If you don’t update your customers, how will they know what you have to offer?
Tools. Use the right tool to send your Newsletter. The right tool will allow great design, good formatting, testing, sending to mass numbers and tracking.
Enhance your profile by sharing success stories.
Remember to track and follow up. If you use the right software, you can see who has seen and received your emails and who is interested in what you are promoting. These are called leads
Success! Newsletters are a perfect way to bring in new business, raise profits and gain exposure for your business!
If you would like a quote to design an HTML template for your newsletter and to have someone write it and send it for you, please ask Pinpoint Marketing.