So how was 2015 for your business? Good or worse than you hoped for? The key word here is “hope”. If you hoped to achieve your objectives and business goals then that is maybe where things started to go wrong. A quote I once read said that hope is not a plan. I couldn’t agree more.
Another quote out there says if you fail to plan then plan to fail.
So how are you planning to grow and succeed during the next year? There are many ways you can do to help you on the path to success. Some of these ways could be financial. Perhaps talk to your accountant regarding areas like cash flow, debtors, high running costs, grants and funding and so on. Perhaps you could speak with an HR consultant if you are having staffing issues. Then of course another major area to look into for the growth of your business is that of marketing.
- Are customers buying from you? Are they buying enough or could they do more?
- Are you sending out the right message to your customers and prospects?
- Are your prospects aware of your business and what you do?
- Are you using the right marketing tools to reach out to your audience?
- Are you following up on leads and nurturing relationships?
- Is your marketing hit and miss or is it targeted and regular?
- Are you using the whole marketing mix or are you relying on just one tool such as advertising or just WOM?
- Do you have a marketing plan in place for 2016?
So why is marketing planning important to a business? If you haven’t set any objectives for your company and your marketing activities for the next year, then how can you decide at the end of the year if you have achieved what you set out to do?
The best way to implement marketing successfully into your company is to create a marketing plan.
So, what is a marketing plan?
There are 7 stages to a comprehensive marketing plan including
Defining the messaging
Defining a strategy
Defining the target audience
Developing the tactics
Implementing the plan
Measuring and evaluation
“It is always wise to look ahead, but difficult to look further than you can see.”
Sir Winston Churchill