What is the role of a consultant? Ego vs Truth!

What is the role of a marketing consultant?

Many SME’s will employ the services of a consultant like Pinpoint Marketing to help them to grow their businesses by bringing in new customers, getting more repeat business and looking into options and opportunities.  To me then this is what my role is.

Some of the SME’s will be open to suggestions and changes and some will want to stick with what they do and will be reluctant to change. The later customer type sees changes as a bad thing and takes any suggestion that things could be improved as negative and a slur on them. In the past I have worked with companies who didn’t like suggestions to change things whether it be their branding or messaging or ways of doing things.  If a brand or a message won’t reach the right people in the right place then the campaign won’t be a success and any good marketeer should spot this and try to correct it.

This is where I ask the question, what is the role of a marketing consultant? Is it to stroke the ego of the business owner and tell them what they want to hear or is it to tell the truth through sharing experience and knowledge and guiding them to better things? Pinpoint won’t ever be rude but we will tell the truth and if we think something won’t work or can be improved then this is what we do.  And this is surely what you will pay us for?

If you were to employ the services of another type of consultant like a financial one or a legal one, then you would expect them to create your accounts and keep you legally compliant. Marketing is no different.  We cannot all be experts in all subjects so by using an expert you surely want the best advice and the best value for money.

A good consultant should come in, ask questions, find out the facts and then make recommendations based on the answers, needs and goals.

Read more about Outsourcing and is it right for you? http://www.pinpointmarketingconsultancy.co.uk/what-we-do.html

Advertisements

About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Advice for the small business, Pinpoint Marketing Consultancy Ltd and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s