What is the role of a marketing consultant?
Many SME’s will employ the services of a consultant like Pinpoint Marketing to help them to grow their businesses by bringing in new customers, getting more repeat business and looking into options and opportunities. To me then this is what my role is.
Some of the SME’s will be open to suggestions and changes and some will want to stick with what they do and will be reluctant to change. The later customer type sees changes as a bad thing and takes any suggestion that things could be improved as negative and a slur on them. In the past I have worked with companies who didn’t like suggestions to change things whether it be their branding or messaging or ways of doing things. If a brand or a message won’t reach the right people in the right place then the campaign won’t be a success and any good marketeer should spot this and try to correct it.
This is where I ask the question, what is the role of a marketing consultant? Is it to stroke the ego of the business owner and tell them what they want to hear or is it to tell the truth through sharing experience and knowledge and guiding them to better things? Pinpoint won’t ever be rude but we will tell the truth and if we think something won’t work or can be improved then this is what we do. And this is surely what you will pay us for?
If you were to employ the services of another type of consultant like a financial one or a legal one, then you would expect them to create your accounts and keep you legally compliant. Marketing is no different. We cannot all be experts in all subjects so by using an expert you surely want the best advice and the best value for money.
A good consultant should come in, ask questions, find out the facts and then make recommendations based on the answers, needs and goals.
Read more about Outsourcing and is it right for you? http://www.pinpointmarketingconsultancy.co.uk/what-we-do.html