Which customer is right for you?

The answer isn’t EVERYONE!  Whereas you might sell a product or service that is attractive to many people and businesses, you will still need to profile your customers to see which ones are the most valuable to you e.g. the ones you are likely to buy the most.

So how do you do this?  The information should be kept on your database but if it isn’t, you will need to look at facts and figures such as:

  • average spend
  • age range
  • gender
  • location
  • demographics
  • market types
  • etc etc

This is called profiling or segmenting your database.

For advice or help, call 07523 569288


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Advertising and PR, Advice for the small business, Marketing Planning and Strategy. Bookmark the permalink.

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