A bazaar way to sell …

I have recently returned from a lovely holiday to Turkey. During this trip the family and I went shopping to the local Turkish bazaar, which was a bizarre experience in terms of the selling and marketing techniques that the locals used!

Methods of enticing us into the shops including calling out a mild swear word, pointing and saying hey, lady or darling, waving at the “kiddos” and so on.  Nearly all of the shops were selling the same things so there was nothing to differentiate each shop from its competitive neighbour. In that sense the shop owners had a hard task in front of them and I wonder how they actually make a profit?

As for the pricing, the expectation is to haggle and everyone knows this but I got the sense that the shopkeepers would of accepted any price offered! Is this right? Does it de value the product? Or does it leave the customer with the sense of value for money?

Would such marketing tactics and sales techniques work here in the UK? I am doubtful but it was an eye opening experience …

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About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
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