On the case with case studies

Case studies are a great way to show case your skills and expertise through telling a story or a journey encountered by a trusted and satisfied customer.

No one promotes your business better than an unbiased source.  A typical case study comes in three parts

  1. the Scenario – the background or the story/problems that existed before you came to the rescue
  2. the Solution – what did you do and how
  3. the Result – what was the outcome/s of the solution/s you implemented.  Make this tangible if you can with benefits plus statistics

I always finish my case studies with a quote from the customer, known as a testimonial.  This brief quote can then be used as sound bites on newsletters, in your Tweets and so on.

To see a working example of a case study, click here


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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