13 boxes of copy paper
3 office chairs
One year’s PI insurance
105 business miles
You wouldn’t think twice about buying these items for your business, so why not buy a Marketing Plan!
According to research, the majority of small businesses in the UK do not have a documented marketing plan. It appeared that most business owners when asked prefered to play things by ear when it comes to their marketing. What does this tell us? If you do have a marketing plan in place, you are more likely to outperform the competitors without one.
Why not make the most of the quieter summer months by planning for the future. For just £247 you will get a plan tailored exactly to your business that will last a whole year! It will give you a step by step structure to follow, fresh ideas and advice to grow your business.
Why is marketing planning important to a business?
If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?
Marketing can be costly if it isn’t thought about, planned properly and maintained. However, with the right foundations, marketing really can grow your business and make it go from strength to strength for the short and long term.
The best way to implement marketing successfully into your company is to create a Marketing Plan!
So, what is a marketing plan?
There are 7 stages to a comprehensive marketing plan:
1 Objective Setting
2 Defining the messaging
3 Defining a strategy
4 Defining the target audience
5 Developing the tactics
6 Implementing the plan
7 Measuring and evaluation