Things that could cost £247!

13 boxes of copy paper

3 office chairs

61 lattes

One year’s PI insurance

105 business miles

You wouldn’t think twice about buying these items for your business, so why not buy a Marketing Plan!

According to research, the majority of small businesses in the UK do not have a documented marketing plan. It appeared that most business owners when asked prefered to play things by ear when it comes to their marketing.  What does this tell us? If you do have a marketing plan in place, you are more likely to outperform the competitors without one.

Why not make the most of the quieter summer months by planning for the future. For just £247 you will get a plan tailored exactly to your business that will last a whole year! It will give you a step by step structure to follow, fresh ideas and advice to grow your business.

Why is marketing planning important to a business?

If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?

Marketing can be costly if it isn’t thought about, planned properly and maintained.  However, with the right foundations, marketing really can grow your business and make it go from strength to strength for the short and long term.
The best way to implement marketing successfully into your company is to create a Marketing Plan!

So, what is a marketing plan?
There are 7 stages to a comprehensive marketing plan:
1 Objective Setting
2 Defining the messaging
3 Defining a strategy
4 Defining the target audience
5 Developing the tactics
6 Implementing the plan
7 Measuring and evaluation


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Advice for the small business, Marketing Offer, Marketing Planning and Strategy and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s