Networking – this is a gathering of like minded business people looking to make new contacts, find new suppliers, to promote their business and to get more business. Networking can be done online or face to face. Networking happens all the time. Every time you sell yourself and your company, you are effectively networking. It’s about spreading the word.
Networking, whether it be in person to person sense at events or online via social sites such as Twitter, is an ever growing way to find new customers, keep current customers updated and to raise awareness for your business and its products and services. Personal recommendations and word of mouth are one, if not, the biggest way people find and do business these days. It’s a very effective and powerful marketing tool. If someone is prepared to speak or write good things about you, then this speaks volumes to potential customers.
There are many many networking groups out there. There are some that focus on specific market sectors and industries, but in general, these groups attract all industries.
To summarise, here is how to make networking work for you:
- get your branding right
- how to prepare for a networking event
- deciding what material you might need
- and looking at the importance of following up after an event