What actually IS Marketing? The truth unveiled

The world of Marketing can be a mindfield for many, but it needn’t be so.

Simply, marketing is about the customer. Marketing needs planning and tailoring to your business, your market and your customers.

Marketing can be misunderstood. I am here to unveil the truth.

The biggest myth to unveil is that marketing can be adhoc. The truth is that marketing must be done consistently and regularly. It is not a quick fix or a magic wand.

So, what is marketing?

I asked this question on social media and here are the main words that came up:




What people want and offering it to them


Packaging, pricing, positioning and promoting something in a way that makes enough people want to buy it

Finding new customers



There are 6 main forms that marketing professionals will quote for



Personal Selling

Direct Mail/Email marketing

Online marketing

Sales promotion



Questions?  Email me – nicole@pinpointmarketingconsultancy.co.uk


About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Advice for the small business and tagged . Bookmark the permalink.

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