What actually IS Marketing? The truth unveiled

The world of Marketing can be a mindfield for many, but it needn’t be so.

Simply, marketing is about the customer. Marketing needs planning and tailoring to your business, your market and your customers.

Marketing can be misunderstood. I am here to unveil the truth.

The biggest myth to unveil is that marketing can be adhoc. The truth is that marketing must be done consistently and regularly. It is not a quick fix or a magic wand.

So, what is marketing?

I asked this question on social media and here are the main words that came up:




What people want and offering it to them


Packaging, pricing, positioning and promoting something in a way that makes enough people want to buy it

Finding new customers



There are 6 main forms that marketing professionals will quote for



Personal Selling

Direct Mail/Email marketing

Online marketing

Sales promotion



Questions?  Email me – nicole@pinpointmarketingconsultancy.co.uk


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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