YES! Outsourcing core processes such as marketing, PR, legal and accounts are a good idea. Firstly, it allows you to focus on what you do best within your business, whether it be selling, managing or market development. Outsourcing is flexible in terms of project type, length and cost. It is less of a commitment that recruiting an employee and is often less expensive in the long run.
In this current climate, stability of sales and growth is not going to be easy to achieve. Using a consultant means you can increase or decrease your marketing efforts as and when the need arises and as the cash flow allows such costs.
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WHAT TO LOOK FOR WHEN OUTSOURCING YOUR MARKETING? Read our latest blog