Email marketing, whether it be monthly newsletters or promotions or product launches is a very valuable marketing tool. Sending emails, assuming you have data and permission to use this data, is a relatively low cost tool. Despite the low cost, emails are trackable, measurable and very worthwhile to do.
Aside from the design and the data, there are a few key things to remember when sending your email campaigns. In short, these are
Write a succinct but eye catching subject line. Without one, the reader may just press delete. Try not to make it too salesy and make it relate to the email content itself.
Make sure your email and its content talks to your reader. Make it relevant and ensure it solves their needs or answers their questions.
Always personalise it with a first name. Dear John sounds better than Dear customer.
Call to action
Always include a call to action. This is the purpose of sending the email. You might want the reader to book an appointment or click on a download or fill out a form or buy your product. Be concise and clear.
Check the quality of the data before sending to it. Check for typos, errors, invalid email addresses and so on.
Good luck with your next email campaign!