A picture says more than words?

I met with an inspiring photographer today (Becky  Rui) who is very passionate about what she does and about capturing the person in a photo and not just the face.  This got me thinking about the importance of branding and photography in your business material.

The saying goes that a picture says more than 1000 words and the right photo and the right logo does just that.  However a poor photo from a mobile or a photo with the wrong background or “message” will not do justice to your marketing collateral.  Nor will it do your presence much good if someone logs onto to your social networking profile and finds a blank space where your photo should be.  A photographer should do more than point the camera and shoot.  They should study the subject, find out what they want to achieve, how they will be using the photo and much more.  Planning here is the key e.g. the more you put in, the more you will get out.

This doesn’t mean the photo has to be clinical and stuffy, but it must reflect you and talk to your audience.



About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Advice for the small business, Newsletters, Pinpoint Marketing Consultancy Ltd. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s