I met with an inspiring photographer today (Becky Rui) who is very passionate about what she does and about capturing the person in a photo and not just the face. This got me thinking about the importance of branding and photography in your business material.
The saying goes that a picture says more than 1000 words and the right photo and the right logo does just that. However a poor photo from a mobile or a photo with the wrong background or “message” will not do justice to your marketing collateral. Nor will it do your presence much good if someone logs onto to your social networking profile and finds a blank space where your photo should be. A photographer should do more than point the camera and shoot. They should study the subject, find out what they want to achieve, how they will be using the photo and much more. Planning here is the key e.g. the more you put in, the more you will get out.
This doesn’t mean the photo has to be clinical and stuffy, but it must reflect you and talk to your audience.