Asking for testimonials. Pushy or reasonable?

Reasonable, most definately!

As they say, “there is no harm in asking” or “if you don’t ask then you don’t get”.  As long as you have provided a good service and the customer is happy, then most will be very willing to provide a quote or comment.

With this in mind, chose customers carefully e.g  only the satisfied ones.  Once you have built up a few sound bites or testimonials, try and get ones that represent each of the markets that you do business in.  This shows your versatility and your expertise to the full.

Note – if you want to use the quote on your marketing material, and I really suggest that you do, always ask their permission first and never publish someone’s name and logo without prior permission.

For further tips, have a look at my customer testimonial and case study page.

Quotes and testimonials are one of the most powerful adverts a business can have.  People buy from people and customers want to know they are buying from someone reputable, trusted, valued and knowledgeable.

If you need any advice on how to approach a customer, please just ask.

 

 

 

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About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Advice for the small business, Marketing Planning and Strategy, Pinpoint Marketing Consultancy Ltd and tagged , , . Bookmark the permalink.

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