Low cost ways to boost your leads and sales ….

In times of recession and times when at your most busy, businesses often make the fatal mistake of cutting back on marketing because they don’t need it or say they can’t afford it. These assumptions can often prove very costly and it most definately isn’t the right approach.

With this in mind, here are some free and low cost ideas:

  • Make the most of social media to post information, post offers and network
  • Attend networking events
  • Revisit your customer database or your stack of old business cards
  • Get back in touch with past customers
  • Starting using a low cost emails marketing tool and send out an email
  • Track your last email campaign sent.  Is there anyone you could call as a follow up?
  • Simply pick up the phone and make a few calls to a few contacts
  • Ask customers past and present for recommendations or referrals
  • Make a few simple but effective updates to your website
  • Are your online profiles up to date with a call to action?
  • Get some free PR/editorial
  • Sign up to free, online business directories
  • Ask around family and friends for their contacts

Good luck!

Looking for more ideas?  Try here



About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Advice for the small business, Marketing Planning and Strategy and tagged , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s