What to say and how to say it

Whether you are planning your next newsletter or email campaign or writing your social media updates, getting the content right can be tricky but it is worth working on as more and more research is showing that content is king.

Customers want more and more information these days, so making you know what you want to say, how you want to say and to whom is so important.  However, do remember to keep the customer in mind at all times e.g. just because you want to say something or use a certain media, is that actually what the customer wants to read or hear and at that time?

I am trying to get across here that there are two key things to remember

  1. the content itself
  2. and how you are going to distribute this content

Remember, like most things in Marketing, there are no magic answers or exact routes to market.  Do your research first, then measure and then be prepared to change tact accordingly, and you won’t go far wrong.

“Content is of great importance, but we must not underestimate the value of style” – Maya Angelou






About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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