Direct mail – is it right for you?

Why use  Direct Mail?

  • Allows you to personalise your communications and directly target the right people
  • Mailing lists are now readily available to help support your own database
  • Detailed information and descriptions can be portrayed here

Why maybe not?

  • DM can be seen as junk mail these days, but if the piece is innovative and clever, you can overcome this perception
  • Print costs and postage can be expensive

About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Advice for the small business, Marketing Planning and Strategy. Bookmark the permalink.

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