Direct mail – is it right for you?

Why use  Direct Mail?

  • Allows you to personalise your communications and directly target the right people
  • Mailing lists are now readily available to help support your own database
  • Detailed information and descriptions can be portrayed here

Why maybe not?

  • DM can be seen as junk mail these days, but if the piece is innovative and clever, you can overcome this perception
  • Print costs and postage can be expensive

About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Advice for the small business, Marketing Planning and Strategy. Bookmark the permalink.

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