As with many marketing activities, there are multi-layered benefits to blogging to raise awareness for your business. Not only can blogging help with SEO rankings and getting your pages indexed more online, blogging can can reach different audiences, especially if you write one per target audience e.g. one to clients and one to members/potential members.
Writing a blog or asking someone to write it for you, really does help both and your business be seen as educational, helpful and knowledegable.
“Secrets” revealed. According to research and experience, here are some tips on how to make your blog work for you:
- Blog regularly
- Optimise your blog by using tags and keywords
- Write blogs about the subject matter of your keywords
- Use your blog to make you been as a thought leader
- Think of the problems your customers might face and tackle and solve these problems through your blog content
- Always have an eye-catching title
- Include a call to action e.g. what you want the reader to do once they have read the blog like call or email
- Use guest bloggers
- Promote your blog via your social networking profiles
- Include social networking “sharing buttons”
- Remember to format and spell check
As well as this blog, I also have my own regular guest blog on Working Mum’s website. You can read it here.
Blogging – the statistics
- Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)
- The global population of blog readers keeps growing. (eMarketer, August 2010)
- 81% of marketers rated their blog as useful or better. (HubSpot State of Inbound Marketing, 2012)
- There are 31% more bloggers today than there were three years ago. (eMarketer, August 2010)
- 46% of people read blogs more than once a day. (HubSpot Science of Blogging 2010)
- Most people read 5-10 blogs. (HubSpot Science of Blogging, 2010)
Do you need a blog for your website? Get in touch for guidance.