Monthly Archives: February 2014

5 reasons why blogging could work for your business

It is the clever but simple integration of technology, social interaction and words. It is a new marketing tool, readily at your disposable and easily within budget.  However, it isn’t like the older forms of marketing such as TV, print … Continue reading

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PR, Advert or Advertorial? …

Should you advertise, submit a press release or go with an advertorial?  To me, each have their own place within the marketing mix and each have their benefits and problems. Here is some food for thought… Ads and advertorials allow … Continue reading

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What can an outsourced marketing consultant or team bring to your business?

According to the Marketing Magazine in the Feb edition, marketing personnel “CMO’s are now expected to excel in areas that range well beyond the traditional discipline of marketing.” I am wondering with strains on resource, budget and time, can departments … Continue reading

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Making the most of your customers

Pareto’s law says that 80% of business comes from 20% of customers.  With this in mind, this shows the need to focus on and look after your existing customer base as a source for new business and revenue. What do … Continue reading

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