Marketing activity small businesses outsource?

According to Constant Contact in 2o13, the marketing activities that small businesses outsourced the most was, in this order:

  1. TV and radio ads
  2. SEO
  3. Online ads
  4. Websites
  5. local print ads
  6. Social Media
  7. Email newsletters

However, in terms of the marketing activities the same small businesses actually wanted to outsource wasn’t quite in the same order.  The order was:

  1. TV and radio ads
  2. SEO
  3. Online ads
  4. local print ads
  5. Websites
  6. Social Media
  7. Email newsletters

Does this sound like your organisation?

Are there some areas of your marketing that would be more cost effective to outsource, to give you more free time to concentrate on what you do best?

Source – the Marketer magazine

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About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Advertising and PR, Advice for the small business, Marketing Planning and Strategy, Online marketing. Bookmark the permalink.

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