How to choose the right supplier!

The saying goes “If you think it is expensive to use a professional, then try using an amateur first”.  This is so true and applies to all the DIY marketeers out there.

If you have made the decision that you to bring in some outside help for your marketing whether it be writing copy to project managing to web designing, budget and time will no doubt be tight so here is how to make sure you choose the right help for you, your business and your campaigns:

  • Arrange a face to face meeting.  First impressions and chemistry count for a lot as you will be forging a relationship here.
  • Do you feel trust and friendliness?  Make sure you meet your actual account manager and not just the director who gets brought in for the big pitches.
  • Ensure you check out references and testimonials.
  • Do they have experience in your market or industry?
  • Do they have experience in the field of marketing you wish to use them for?
  • Are they local so you can pop in and vice versa?
  • What qualifications do they have?
  • Are they established in their field?
  • How do they price and structure their fees?  and does this structure suit you?

Good luck in finding the right supplier for your business.


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
This entry was posted in Advice for the small business, Marketing Planning and Strategy. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s