The saying goes “If you think it is expensive to use a professional, then try using an amateur first”. This is so true and applies to all the DIY marketeers out there.
If you have made the decision that you to bring in some outside help for your marketing whether it be writing copy to project managing to web designing, budget and time will no doubt be tight so here is how to make sure you choose the right help for you, your business and your campaigns:
- Arrange a face to face meeting. First impressions and chemistry count for a lot as you will be forging a relationship here.
- Do you feel trust and friendliness? Make sure you meet your actual account manager and not just the director who gets brought in for the big pitches.
- Ensure you check out references and testimonials.
- Do they have experience in your market or industry?
- Do they have experience in the field of marketing you wish to use them for?
- Are they local so you can pop in and vice versa?
- What qualifications do they have?
- Are they established in their field?
- How do they price and structure their fees? and does this structure suit you?
Good luck in finding the right supplier for your business.