Why is marketing planning important to a business?
If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?
The best way to implement marketing successfully into your company is to create a marketing plan.
So, what is a marketing plan?
There are 7 stages to a comprehensive marketing plan:
1 Objective Setting
defining the business purpose
setting objectives and goals
assessing the market situation
2 Defining the messaging
messaging, branding and positioning
3 Defining a strategy
mission and vision
4 Defining the target audience
by demographics, behaviour and profiling
5 Developing the tactics
covering advertising, PR, personal selling, direct mail, online and sales promotion
6 Implementing the plan
suggested timelines and tips
7 Measuring and evaluation
tips on how to measure success
Need a plan? Please ask Pinpoint. We offer fixed pricing.