A new year and a new plan!

Why is marketing planning important to a business?

If you haven’t set any objectives for your company and your marketing activities, how can you decide at the end of the year if you have achieved what you set out to do?
The best way to implement marketing successfully into your company is to create a marketing plan.

So, what is a marketing plan?
There are 7 stages to a comprehensive marketing plan:
1 Objective Setting
            defining the business purpose
setting objectives and goals
assessing the market situation
2 Defining the messaging
            messaging, branding and positioning
3 Defining a strategy
            mission and vision
4 Defining the target audience
            by demographics, behaviour and profiling
5 Developing the tactics
            covering advertising, PR, personal selling, direct mail, online and sales promotion
6 Implementing the plan
            suggested timelines and tips
7 Measuring and evaluation
            tips on how to measure success

Need a plan?  Please ask Pinpoint.  We offer fixed pricing.  


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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