No this isn’t an advert for marriage, but it is an advert for Marketing and the purpose it has in terms of bringing in customers and sales.
The job of your marketing team or consultant should be to enter into the minds of your customer base and convince them they cannot do without your product or service. Whether they already know this or not, a marketer’s job is to tap into their unconscious mind and sow the seed.
We all know what it is like to walk past a shoe shop or a car showroom and daydream about “that” purchase and we find ourselves rationalising the potential purchase and convincing ourselves why we must make the purchase and soon.
Sowing the seeds in the job of marketers whether it be for better health, status amongst peers, improved lifestyle etc, getting the idea out there is a must. You want your customers to always be thinking about you and your product. This can be through influencers on Twitter, seeing adverts in a favourite magazine or an endorsement by a peer.
Create the attention and interest, encourage the desire and then encourage the customer to take action!