Why everyone should be getting engaged?

No this isn’t an advert for marriage, but it is an advert for Marketing and the purpose it has in terms of bringing in customers and sales.

The job of your marketing team or consultant should be to enter into the minds of your customer base and convince them they cannot do without your product or service. Whether they already know this or not, a marketer’s job is to tap into their unconscious mind and sow the seed.

We all know what it is like to walk past a shoe shop or a car showroom and daydream about “that” purchase and we find ourselves rationalising the potential purchase and convincing ourselves why we must make the purchase and soon.

Sowing the seeds in the job of marketers whether it be for better health, status amongst peers, improved lifestyle etc, getting the idea out there is a must.  You want your customers to always be thinking about you and your product.  This can be through influencers on Twitter, seeing adverts in a favourite magazine or an endorsement by a peer.

Create the attention and interest, encourage the desire and then encourage the customer to take action!

Advertisements

About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Advice for the small business, Marketing Planning and Strategy, Online marketing. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s