Monthly Archives: November 2013

Branding – the background

In my February article, I described branding as the process of creating an identity for the product or service you are offering.  Branding aims to make you distinctive and to make you recognisable. Before you can start branding, you need … Continue reading

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Knowing your audience?

Customers.  A simple word isn’t it?  Marketers expand on this word with other terminology such as clients, end users, target audiences, target groups, segments or customer bases. These terms all mean the same and they all refer to the same … Continue reading

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Why everyone should be getting engaged?

No this isn’t an advert for marriage, but it is an advert for Marketing and the purpose it has in terms of bringing in customers and sales. The job of your marketing team or consultant should be to enter into … Continue reading

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The 6 major event planning headaches solved!

To buy a copy of our ebook  “12 simple steps to organising an event without stress?” for just £5, email I have a limited budget, how can I keep costs down? Who should sit with who? Should we make … Continue reading

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