Google analytics is a great place to start to see your website’s traffic. The most telling sign to look out for is measuring the conversion rate. Measure these against your sales. But remember, it is quantity not quality.
So how do you get traffic to your website? Optimisation!
Optimise your website with a blend of other marketing activities such as social media, email marketing, pay per click and so on. Your marketing needs to be a balance of raising awareness and generating sales.
Remember that marketing is not a magic wand, so stay with it, review, amend and move forward.
source – Elite business magazine, October