How is your website measuring up?

Google analytics is a great place to start to see your website’s traffic.  The most telling sign to look out for is measuring the conversion rate.  Measure these against your sales.  But remember, it is quantity not quality.

So how do you get traffic to your website?  Optimisation!

Optimise your website with a blend of other marketing activities such as social media, email marketing, pay per click and so on.  Your marketing needs to be a balance of raising awareness and generating sales.

Remember that marketing is not a magic wand, so stay with it, review, amend and move forward.

 

source – Elite business magazine, October

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About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
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