Monthly Archives: October 2013

How is your website measuring up?

Google analytics is a great place to start to see your website’s traffic.  The most telling sign to look out for is measuring the conversion rate.  Measure these against your sales.  But remember, it is quantity not quality. So how … Continue reading

Posted in Marketing Planning and Strategy, Online marketing | Leave a comment

Networking – make it work for you

Networking – this is a gathering of like minded business people looking to make new contacts, find new suppliers, to promote their business and to get more business.  Networking can be done online or face to face.  Networking happens all … Continue reading

Posted in Advice for the small business, Marketing Planning and Strategy | Leave a comment

Marketing through promotion

There are 5, or some would say 6, marketing promotional tools: Advertising – salesmanship in print.  A way to promote your services.  Can be printed, on the web or on air. PR – the process of creating favourable views in … Continue reading

Posted in Uncategorized | Leave a comment