Most of us use Facebook or Twitter as part of our personal lives. For many, these types of media are a great way to keep in touch with family and friends.
Many sources say, as do I, that social media/social networking is an important tool for the average small business. The figures speak for themselves in terms of the number of users on Linkedin, Twitter, Facebook and so on. Such sites are a great, and free, way to keep in touch with customers, find new leads and educate and update the marketplace. They are also great for relationship building. Remember, they should be used to aid two way conversations and not to be used solely to dictate.
Research shows that business websites see a 100% plus boost in traffic after receiving 1000 likes on Facebook or having over 100 Twitter followers.
Research also suggests spending around an hour a day on social media. You don’t need to be on every site there is. Less is more.
Pinpoint suggests using social media to
- share information, updates and advice
- ask questions and research
- get customer feedback and updates
source: Buckinghamshire Business First