Marketing is the process of getting and keeping customers. Without customers, a business is out of business. Marketing is the single most important activity in any business, including yours!
According to the CIM, marketing is “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”
In everyday speak, it is all about ensuring your company identifies who your customers are, where are they, what they need, when do they need it and how much will they pay.