What is marketing

Marketing is the process of getting and keeping customers.  Without customers, a business is out of business.  Marketing is the single most important activity in any business, including yours!

According to the CIM, marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably”

In everyday speak, it is all about ensuring your company identifies who your customers are, where are they, what they need, when do they need it and how much will they pay.


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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