Life before Twitter?

Twitter, MySpace, Facebook, CRM, Email solutions and so on are all fairly new marketing phenomena created in the last few years.

So how did we reach our customers before these solutions were available?  The answer is traditional methods such as:
Advertising (press, TV and radio)
Direct mail
Sales promotions
Personal selling

These solutions are still very much in favour, even if they are having to currently share the lime light with blogs and SPAM.  So, should you go down the more traditional route or take a chance on one of the new boys?
The answer very much depends on who you are trying to target (as we discussed in the May issue), what you are trying to say, the urgency of the message and what budget you have.  Remember, the choice does not have to be one versus the other.  Many successful marketing campaigns use a combination of tools, such as PR to set the scene followed by advertising to support this message and promote a particular product or service.


About nicolepinpointmarketing

Nicole is a mum to two, wife to one and friend to many. I am also the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint can act as a consultant or we can hold your hand to manage your marketing or we can do it all for you! Your marketing, your budget, your way. Marketing, organisation, helping and caring are my strong points and passions!
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