Twitter, MySpace, Facebook, CRM, Email solutions and so on are all fairly new marketing phenomena created in the last few years.
So how did we reach our customers before these solutions were available? The answer is traditional methods such as:
Advertising (press, TV and radio)
These solutions are still very much in favour, even if they are having to currently share the lime light with blogs and SPAM. So, should you go down the more traditional route or take a chance on one of the new boys?
The answer very much depends on who you are trying to target (as we discussed in the May issue), what you are trying to say, the urgency of the message and what budget you have. Remember, the choice does not have to be one versus the other. Many successful marketing campaigns use a combination of tools, such as PR to set the scene followed by advertising to support this message and promote a particular product or service.