How to get the most from your Marketing Budget!

To buy Pinpoint’s ebook on this very subject for just £5, email us today – nicole@pinpointmarketingconsultancy.co.uk

Setting your marketing budget should be part of your marketing plan which in turn should be part of your overall business plan.  To make plans you need to have resource and money to back up these plans. Budgeting can be a political hot potato if you have to agree figures and thrash out numbers between you and colleagues and partners.  However, dealing with potatoes and people management are not covered in this book!

Top Tips – once you have set your budget, stick to it and review it regularly!

Review your budget after 6 months and maybe do a new forecast, if necessary!

So where and how does budgeting fit into your marketing plan?

As well as looking at the steps outlined above in a marketing plan, you must also ensure that you look into additional areas to strengthen out your plan.

These areas include:

Purpose of the business

Market Situation
            SWOT analysis – strengths, weaknesses, opportunities and threats

External and Internal observations

Benefits and Features of the business

Competitor Analysis

Branding, Positioning and Strategy

Mission, Vision and Values

And finally THE BUDGET!

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About nicolepinpointmarketing

I am the owner of a successful marketing consultancy business, established in 2008 to work with, help and support local businesses. Pinpoint wants to advise small businesses on how to best market their products and services, using minimum budget, but making maximum impact!
This entry was posted in Advice for the small business, Marketing Planning and Strategy. Bookmark the permalink.

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