The answer isn’t EVERYONE! Whereas you might sell a product or service that is attractive to many people and businesses, you will still need to profile your customers to see which ones are the most valuable to you e.g. the ones you are likely to buy the most.
So how do you do this? The information should be kept on your database but if it isn’t, you will need to look at facts and figures such as:
- average spend
- age range
- market types
- etc etc
This is called profiling or segmenting your database.
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