The process of finding and keeping customers (known as marketing and sales) starts with finding out what they need and how you can match your product and/or service to those needs. This understanding will enable you to identify the right groups of customers and target them with the right products/services. Think of marketing as creating the opportunity in the first place, and selling as the conversion of this opportunity into a sale.
To find and keep customers, you’ll need to have a clear vision of the product/service you’re going to sell and who you’re going to sell it to. You must know how it will stand out from the competition and whether you can sell it at a price that will give you enough profit to be worthwhile. You may not know the answers to these questions yet, but this
module will help you to decide exactly what your questions are and the best way to find out the answers.
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