As a small business owner, you will know your business inside out. But are you up to speed on things like market conditions, your competitors, what new products are out there and so on?
Being forewarned is being forearmed as they say.
An important part of your business planning and strategic thinking should look at your competition e.g. what are they selling at the moment, where are they advertising, do they have an online presence, how are they positioning themselves? Simple research can really help your business. Look online or just ask around.
How about doing a simple SWOT analysis on your business and on the marketplace. SWOT stands for Strengths, Opportunities, Weaknesses and Threats. Try it out!
For more information, log onto the Pinpoint website.